The Road to Financial Security

Financial security is often a major objective in each of our lives and John Goodwin realizes there is no single road to get to financial security. Indeed, the idea of financial security means something different to every person or organization, and rightfully so: all have different resources, needs and expectations.

John Goodwin acknowledges and appreciates that no two clients are alike, so his first priority always is a conversation. John Goodwin's goal is to understand your current situation, as well as future wants and needs, before providing any recommendations.

As time goes by, John Goodwin continues the conversation at least every year, because ideas that may have been appropriate before often need adjustment to accommodate evolving factors.

Ensuring future financial security is an ongoing process, not a single event.

Learn more aboutJohn Goodwin and how he can serve you.


John’s Youngest Client Ever!!

John Goodwin first featured little Josephine on his website as he appreciated the foresight her parents had in securing a life policy for her when she was just 4 months old. She was the youngest insured ever for John, and now we welcome her little brother Otis.

John hopes Josephine and Otis both practice their parents' and Northwestern Mutual's tradition of financial well-being as they grow.

(Pictured: Josephine and Otis, John and mom Sarah and John with 7 month old Josephine.)


My Mission

"My mission is to help you understand your current financial picture in light of your future financial goals through a comprehensive, integrated planning process."

John K. Goodwin

Wealth Management Advisor

You try to do what's right for those you care about, but the wrong financial decision can often undermine the best of intentions.

Whether you are concerned for your own financial needs or those of your family or your business, I can help you identify your needs and provide complementary solutions.

Along with a Network of Specialists, I provide innovative solutions using world-class insurance services and internationally recognized investment products.

Salvation Army Logo

Transforming Lives Through Community Involvement

John Goodwin served as the former Chair and Board Member of the Advisory Board of The Salvation Army (Kansas and Western Missouri Division). John works closely with social services which provides emergency shelter for children at risk and services to adults with senior assistance and addiction recovery.

For more information, visit John's Community Involvement page.

John Goodwin as Life Specialist

John serves as Life Specialist for the Network Office and therefore is responsible for educating and serving as a resource to all representatives and advisors in Western Missouri and Kansas.

Permanent life insurance provides life long protection in exchange for a level premium payment. Although life insurance is most often purchased to provide a death benefit, it can also provide living benefits. The cash value of a permanent life insurance policy grows income-tax-deferred. It can be used to provide an income stream during retirement or can help meet other long-term financial goals, such as funding a college education for a child or grandchild.

Some of the living benefits include:

  • Systematic Savings
  • Supplemental Retirement Income
  • Education
  • Retirement Income
  • Emergencies

For Every Stage of Life

John Goodwin knows that for each adventure and stage in your life, proper planning is required. Northwestern Mutual has a large quanity of articles available that give advice and help you plan for all of life's stages, opportunities and challenges.

  • Small Business
    • Starting Your Business
    • Growing Your Business
    • As Your Business Matures
    • Transferring Your Business

Click here to read additional articles

John K Goodwin

John K Goodwin, CAP®, CLU®

Wealth Management Advisor

6 Times It Makes Sense to Revisit Your Financial Plan

When your life changes, so should your plan. Here are 6 times it makes sense to schedule a meeting with your advisor. Read more here.

What Is Cash Value Life Insurance?

Cash value life insurance has unique attributes that can make it one of the most flexible parts of your financial plan. Read more here.

4 Steps That Help Assess Your Financial Security for Retirement

Let’s have a conversation to make sure you’re financially prepared for retirement. Read more here.


To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck

Visit our Client Relationship Summaries (Form CRS) which provide brief information about our firms that provide brokerage services and advisory services.